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UK Insights

TV

Is shoppable TV the future?

While experts continually discuss the supposed death of TV, shall it be resurrected with a greater focus on direct response advertising?

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Doctor Who discussed in over 100,000 Tweets on Sunday

As the new series hits the UK’s televisions, Twitter users posted their thoughts in huge numbers throughout the day.

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Strictly Come Dancing almost doubles social impact on Twitter

A varied line up of celebrities, unexpected moves from our PM, and the infectious theme tune have all helped this year’s Strictly to dramatically increase its social clout after the first full episode.

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Bake Off back on UK television – and heating up Twitter

The much loved baking show is back on channel 4, and already whipping up buzz online.

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Is America or Britain more excited for the #RoyalWedding2018?

A Lightspeed survey shows that the UK is more likely to watch the service live on 19 May, but men in the US are more excited for this wedding than they were for Wills and Kate…

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Twitter goes wild for the 2018 BRIT Awards

Kantar Media found that the 2018 BRITs engaged Twitter more successfully than any other broadcast so far this year.

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From The Archive

Instinctive impressions to everyday banking adverts are less positive amongst women, finds Kantar Millward Brown.
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The latest series of GBBO was very popular on social media… but is it making us bake at home?
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Stats from Kantar Media highlights the popularity of certain sets of eyewear
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Kantar Twitter TV Ratings for the week commencing 24th July
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Latest Stories

We met Sophie Galvani, Global Brand VP for Dove, at Cannes Lions, to discuss the new things they are doing to connect with customers.

Live from Cannes Lions, Jane Ostler asks Dominique Davis and Neil Waller what works and what doesn’t in influencer marketing.

At Cannes Lions, P&G’s Hesham Tohamy talks about what purpose means to him, and how it is brought to life in the feminine care business.

With the advent of new paid video streaming services, will consumers adopt multiple subscriptions?

We look at the future of the changing health and beauty industry.

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