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UK Insights

TV

Is shoppable TV the future?

While experts continually discuss the supposed death of TV, shall it be resurrected with a greater focus on direct response advertising?

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Doctor Who discussed in over 100,000 Tweets on Sunday

As the new series hits the UK’s televisions, Twitter users posted their thoughts in huge numbers throughout the day.

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Strictly Come Dancing almost doubles social impact on Twitter

A varied line up of celebrities, unexpected moves from our PM, and the infectious theme tune have all helped this year’s Strictly to dramatically increase its social clout after the first full episode.

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Bake Off back on UK television – and heating up Twitter

The much loved baking show is back on channel 4, and already whipping up buzz online.

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Is America or Britain more excited for the #RoyalWedding2018?

A Lightspeed survey shows that the UK is more likely to watch the service live on 19 May, but men in the US are more excited for this wedding than they were for Wills and Kate…

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Twitter goes wild for the 2018 BRIT Awards

Kantar Media found that the 2018 BRITs engaged Twitter more successfully than any other broadcast so far this year.

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From The Archive

With the advent of new paid video streaming services, will consumers adopt multiple subscriptions?
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Instinctive impressions to everyday banking adverts are less positive amongst women, finds Kantar Millward Brown.
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The latest series of GBBO was very popular on social media… but is it making us bake at home?
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Stats from Kantar Media highlights the popularity of certain sets of eyewear
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Perry Nightingale returns to discuss the challenges of measuring creativity, and why it matters.