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UK Insights

TV

UK viewers rate Aldi’s Amazing Christmas Show the most powerful Christmas TV ad of the year

Consumers crave joy and magic, as campaigns which capture the Christmas spirit outperform those telling ‘real’ stories.

christmas gifts
How many paid video streaming services is too many?

With the advent of new paid video streaming services, will consumers adopt multiple subscriptions?

Netflix
Is shoppable TV the future?

While experts continually discuss the supposed death of TV, shall it be resurrected with a greater focus on direct response advertising?

TV jungle room
Doctor Who discussed in over 100,000 Tweets on Sunday

As the new series hits the UK’s televisions, Twitter users posted their thoughts in huge numbers throughout the day.

tardis-dr-who
Strictly Come Dancing almost doubles social impact on Twitter

A varied line up of celebrities, unexpected moves from our PM, and the infectious theme tune have all helped this year’s Strictly to dramatically increase its social clout after the first full episode.

glitter gold pink
Bake Off back on UK television – and heating up Twitter

The much loved baking show is back on channel 4, and already whipping up buzz online.

biscuits 5
From The Archive

A Lightspeed survey shows that the UK is more likely to watch the service live on 19 May, but men in the US are more excited for this wedding than they were for Wills and Kate…
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Kantar Media found that the 2018 BRITs engaged Twitter more successfully than any other broadcast so far this year.
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Instinctive impressions to everyday banking adverts are less positive amongst women, finds Kantar Millward Brown.
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The latest series of GBBO was very popular on social media… but is it making us bake at home?
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Latest Stories

The latest grocery market share figures from Kantar show year-on-year supermarket sales grew by the fastest rate since November last year, at 0.7% over the past 12 weeks.

As an industry, we like to make annual predictions… but what are we getting wrong? Matt Muir tells us what to ignore, and what we’ve missed.

Jane Ostler and Margo Swadley discuss the trends and changes in media, including TV, radio, social and esports.

Discover what makes a strong brand in 2020 with the new Best of BrandZ compilation.

The latest figures from Kantar show the grocery market achieved modest 0.3% growth during the past 12 weeks.

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