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UK Insights

Brits send over 1.05m Tweets about US election night

Symran Khangura

Senior Twitter TV Analyst

TV 14.11.2016 / 12:00

Donald Trump

Kantar Twitter TV Ratings for the week commencing 7th November

UK Tweeters certainly had a lot to say about Donald Trump's victory. In our 24/7 tracking for the whole of Tuesday, UK Tweeters sent over 1.05 million Tweets about the nail-biting election night, which created 312.4M Impressions on Twitter.

The US Election stole an 80.7 % share of all 24/7 Social TV interaction for the whole of Tuesday. Tweeters had a steady stream of commentary to accompany the night’s events, with Tweeters sending an average of 734 UK Tweets every minute, with each Tweet creating an average of nearly 300 Impressions.

Unsurprisingly, the most-mentioned word in our Tag Cloud for Tuesday’s 24/7 period was “Trump”, with over 399,000 mentions. “Clinton” and “Hilary” were fifth and sixth most-mentioned respectively, with 131,172 mentions and 91,374.

The two presidential candidates’ official Twitter handles were also the top most-mentioned handles during our tracking: Trump’s was top with over 30,011 interactions, and Hillary’s second with 16,828.

The peak moment of UK Twitter activity occurred just before 5:00am GMT (00:00 EST) shortly after the state of Georgia was called for Trump, meaning the Republican presidential hopeful required just 16 more Electoral College votes to surpass the 270 required to secure the White House. This single minute saw a peak of 2,491 Tweets sent by UK Tweeters in 60 seconds.

Male UK Tweeters were more vocal on Twitter as the historic night unfurled, with 59.4% of UK Tweets originating from men, and 40.6% from women. However, we often see an even more pronounced male gender-split in Social TV interaction around political programming (for shows such as BBC Question Time and Newsnight), suggesting female political Tweeters may have actually been more engaged on this particular night.

Elsewhere, Geordie duo, Ant and Dec returned to our screens for our annual installment of creepy crawlies, bushtucker trials and 12 terrified celebrities. Amongst the celebrities in this 16th installment of I'm a Celebrity Get Me Out Of Here were; Countdown legend, Carol Vorderman, Eastenders actor, Larry Lamb and Gogglebox star, Scarlett Moffatt.

The premiere shot straight to the top of the leaderboard with 262,589 Tweets for the broadcast and just under 330K Tweets for the whole day. Out of these Tweets, an impressive 40% of them were deemed as positive with Admiration being the emotion that was most prevalent.

Larry Lamb was the most mentioned celebrity with 39,643 mentions. 4,000 of those mentions occurred in the most Tweeted minute when Larry helped Scarlett navigate her canoe. Let’s see what the rest of the series has in store for these brave campmates in the coming weeks!


Source : Kantar Media

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