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UK Insights

I'm A Celebrity wins hearts on Twitter

Symran Khangura

Senior Twitter TV Analyst

TV 05.12.2016 / 15:00


Kantar Twitter TV Ratings for the week commencing 28th November

The grand finale of I’m A Celebrity Get Me Out Of Here on Sunday 4 December was the second most Tweeted episode of the series after the show’s premiere, with 155,891 Tweets sent about the broadcast from over 71,000 Unique Authors.

The final day in the jungle saw this year’s finalists, Emmerdale heartthrob Adam Thomas, comedian Joel Dommett, and Gogglebox starlet Scarlett Moffatt, all compete in their own bushtucker trial to win a final feast. All three reigned victorious, winning five stars apiece in their final challenges, to bring home their final meal.

The peak minute for the final occurred when Scarlett Moffatt was crowned the new Queen of the Jungle, with 6,233 Tweets sent in a single minute at her moment of victory. Over half of these Tweets contained Positive Sentiment, with Admiration and Joy the two most prevalent emotions in Tweets. The second highest peak occurred when Adam was announced as the third-placed celebrity, which saw Twitter send 5,903 Tweets in a single minute.

Of the three finalists, Scarlett generated the most Social TV conversation in our day-long tracking, with her name mentioned 32,346 times. Runner-up Joel drove the second most conversation, with his name mentioned 31,142 times, and Adam came third, with 24,873 mentions.

Overall, I’m a Celebrity dominated nearly a quarter of all UK Twitter TV conversation for the whole day on Sunday, with an additional 30,000 Tweets sent about the show outside of the broadcast window.

Elsewhere, BBC One’s The Missing came to its dramatic conclusion this week, and Twitter certainly wasn’t disappointed by the show’s finale. The broadcast on Wednesday 30 November attracted 46,266 Tweets from 24,289 Unique Authors – which created a grand total of 14.2M Impressions on Twitter.

The long-awaited final conclusion to the detective thriller saw a surge in Twitter activity, with 10,750 UK Tweets sent in just five minutes at the close of the show. These Tweets contained over 40% Positive Sentiment, with Admiration the top emotion present in these Tweets.

The finale proved a particular hit with female Tweeters, with 67.3% of Tweets originating from women – with the show attracting a strong socially engaged TV Audience of 4.6 Unique Authors Tweeting for every 1000 TV Viewers. However, the finale also proved popular among younger Tweeters, with 50.8% of Tweets originating from Tweeters aged 21 to 34.

Overall, our 24/7 tracking for The Missing on Wednesday saw 73,446 Tweets that created 19.5 Million Impressions, and the show was responsible for 16.8% of all UK Twitter conversation for the day.

Source : Kantar Media

Editor's Notes

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