Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Social buzz for Planet Earth II

Symran Khangura

Senior Twitter TV Analyst

TV 07.11.2016 / 13:00

Planet Earth II

Kantar Twitter TV Ratings for the week commencing 31st October

A decade after the first ground-breaking Planet Earth documentary, expectations were high for Sir David Attenborough’s Planet Earth II, which premiered Sunday night, 6 November, on BBC One. The return of the epic natural history show set Social Media abuzz, with Tweeters sending 104,736 Tweets about the programme for the whole of Sunday.

The premiere episode highlighted the plights of animals adapting to the difficulties of island life, with the broadcast securing the number one spot on our Leaderboard with 78,612 Tweets from 45,740 Unique Authors. Planet Earth II was a hit with both male and female Tweeters, with the gender of Unique Authors split very evenly – 50.7% of Tweeters being male and 49.3% being female.

The peak moment of the episode occurred during a dramatic chase between iguana hatchlings, and their racer snake predators. It all ended tragically for one baby iguana, however another much luckier iguana managed a near-impossible escape from the snakes’ clutches. The dramatic moment caused a surge of Twitter activity, with over 5,000 Tweets sent in the space of 2 minutes, with Admiration the top emotion coming from Tweeters - present in 15% of these Tweets. Tweets around the Planet Earth II broadcast created 20.3M Impressions on Twitter.

Source : Kantar Media

Editor's Notes

For more information, please contact us.

Image: BBC

Latest Stories

Kantar Millward Brown’s 2018 AdReaction study finds that three quarters also find multimedia campaigns unmemorable.

What do VR and AR offer in terms of enhancing the customer shopping experience?

Countries whose rating of China increased the most were all developed countries; awareness of the Belt and Road Initiative rose significantly from three years ago; Chinese food and high-speed railway are most mentioned cultural and high-tech elements.

According to the latest smartphone OS data from Kantar Worldpanel ComTech, Apple achieved its highest share in more than three years in the month of November.

Kantar Worldpanel data on grocery market share in the UK for the 12 weeks to December 31 2017.

Related Content