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UK Insights

Fans of The Voice make noise on Twitter

Symran Khangura

Senior Twitter TV Analyst

TV 16.01.2017 / 13:00

Twitter wall

Kantar Twitter TV Ratings for the week commencing 09th January

The blind auditions continued this week, as the new series of The Voice UK on ITV got into full swing. The broadcast hit second place on our Broadcast Leaderboard for Saturday 14 January, attracting 15,382 Tweets from over 7.7K Unique Authors.

The peak moment of Saturday’s broadcast occurred when judge Sir Tom Jones broke up the audition proceeding to lead the other judges and the audience in an impromptu rendition of the classic Great Balls of Fire. Sir Tom’s surprise performance resulted in over 1.7K Tweets sent in just three minutes – with those Tweets containing 44.7% Positive Sentiment. Sir Tom’s handle was the second most-mentioned handle for the entire broadcast after only The Voice UK’s official handle – with over 1.2K mentions for the whole show. Overall, Tweets about Saturday’s broadcast alone created 4.5M Impressions.

The Voice UK also attracted over 18,450 Tweets in our 24/7 tracking for the whole of Saturday - which in turn created 5.4M Impressions on Twitter.

Elsewhere, Gary Barlow’s hunt for the perfect boy band continued this week, as more hopefuls took to the Let It Shine stage in pursuit of becoming a West End star. The show hit third place on Saturday’s Leaderboard, with over 12.5K Tweets sent during its broadcast window that created 3.1M Impressions on Twitter.

Viewers seemed to enjoy the talent on display, with the show receiving 41.4% Positive Sentiment from Tweeters. The show was particularly popular with female Tweeters, with 59.6% of Authors being women, and also proved a hit with slightly older Tweeters, with 58% of Authors aged over 35.

Show-runner Gary Barlow even weighed in on the Twitter conversation – Tweeting “Thank you for tuning in and congrats to all our talent #letitshine” at the show’s end - his Tweet becoming the second most Retweeted Tweet for the broadcast, and creating 168.3K Impressions on Twitter.

Overall Let it Shine attracted 15,783 Tweets in our 24/7 tracking for Saturday, a 196.2 % increase over the daily average for the show, and Tweets sent about the show all day Saturday creating 4.2M Impressions on Twitter.

Source : Kantar Media

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