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UK Insights

Charity chat on Twitter

Symran Khangura

Senior Twitter TV Analyst

TV 27.03.2017 / 12:00


Kantar Twitter TV Ratings for the week commencing 20th March

Friday 24 March was all about being funny for money as a whole host of famous faces joined forces for 2017’s televised Comic Relief fundraiser. This year’s charity extravaganza raised an incredible £71 million on the night alone, as well as attracting a whopping 272,410 24/7 Tweets which created 98.7M Total Impressions.

The night featured many stand-out comedy moments, including Take That hitting the road with James Cordon for a very special Carpool Karaoke, Ed Sheeran joining the BBC Three crew from People Just Do Nothing, and an extra-long sofa of stars for chat-show supremo Graham Norton.

However it was Pointless chat-show host Richard Osman’s World Cup of Biscuits contest that caused the biggest reaction on Twitter. Over 5.6K Tweets were sent in three minutes at the announcement of the quarterfinal cookie contestants, with the live Twitter polls storming the top-Retweeted spots throughout the night. Whilst the legendary chocolate digestive eventually emerged victorious, Twitter engaged in a fiery debate that saw the #WCOB hashtag most-Tweeted after the official #ComicRelief and #RedNoseDay hashtags – mentioned over 11.3K times.

The evening also saw the release of the much-anticipated Love Actually sequel, featuring familiar faces from the classic film. Both the hashtags #RedNoseDayActually and #LoveActually made the Top 5 most Tweeted hashtags for the night, with “Love Actually” also mentioned 10,422 times during the event.

Overall, Comic Relief 2017 received a 63.4% share of Social TV activity for the whole of Friday, with an average of 189 Tweets sent every minute about the proceedings.

Elsewhere, the high-society gang from SW3 returned to our screens this week for the thirteenth series with the promise of more excitement, relationship drama, and awkward silences than ever before. Made in Chelsea hit 4th place on 24/7 Leaderboard Monday 21 March and saw 9,268 Tweets sent for the whole day, with 7,081 Tweets sent during the broadcast window alone.

The announcement that fan-favourite cast members Binky Felstead and Josh "JP" Patterson were expecting their first baby together was the talk of the town – and Twitter. The word “pregnancy” was mentioned 340 times, with Binky’s official handle the second most-mentioned handle for the whole episode, present in 8.5% of Tweets.

The show was an overwhelming hit with female Tweeters, with 80.55% of all Tweets originating from women. Made in Chelsea’s audience was also one of the more socially engaged of the week, with 6.8 Unique Twitter Authors Tweeting for every 1000 television viewers.

Overall, Tweets about the new series created 6.8M Impressions on Twitter, with Made in Chelsea receiving an all-day total of 37.8% Positive Sentiment from Tweeters.

Source : Kantar Media

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