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UK Insights

One Love Manchester unites emotional UK Twitter users

Chloe Haynes

Twitter TV Analyst

TV 05.06.2017 / 15:00


Kantar Twitter TV Ratings for the week commencing 29th May

In the wake of the Manchester attack, on Sunday 4 June, Ariana Grande came back with other artists to pay a tribute to 22 victims of that night. The all-star benefit concert, One Love Manchester, united Tweeters who turned to Twitter to express their emotions which sparked an astonishing 1,282,529 Tweets and over 392M Impressions.

The fundraising event organised by Grande with the help of Chris Martin, Miley Cyrus and Justin Bieber surprised the Manchester crowd with the sudden appearance of the former Oasis frontman, Liam Gallagher who flew from Rock im Park in Germany. His performance accompanied by Grande and Martin created 4,744 Tweets with the hashtag #oasis. One of the highlights of the concert was when the camera panned to a policeman dancing with children, reflecting the unity and strength of the city. The joy of the night was slightly disrupted by Piers Morgan’s criticism of Grande, but this was followed by his apologetic Tweet ‘I misjudged you’. The peak moment happened at 22.10 with 12,586 Tweets praising the emotional show.

One Love Manchester was the star leader of last week, beating the May vs Corbyn debate on Channel 4 and contributing to a third of all Social TV conversations.

Elsewhere, on Britain's Got Talent Final, this year’s well deserved winner was 32 year-old pianist, Tokio Myers. The BGT final sparked 63,297 Tweets on Saturday 3 June, and the demographic breakdown reveals that the BGT final was most popular among Female Tweeters between the ages of 25 and 49.

Tokio dominated Twitter chatter. His handle, @tokiomyersworld was mentioned in 8% of Tweets, and ‘Tokio’ appeared in over 7,600 Tweets on Saturday. The peak minute was at 21:58, with 1,366 Tweets as Tokio was announced the winner. Of these, 61.3% were classed as containing Positive sentiment, with Admiration and Joy being the most common emotions according to our Sentiment algorithm. The Missing People Choir also generated a substantial amount of Twitter chatter, with #missingpeoplechoir appearing in the Top 10 hashtags for the show, and  their handle, @missingpeople mentioned over 1,300 times.

Despite being moved from its planned Broadcast time to facilitate the One Love Manchester Concert, the BGT final still ranked 5th on the Weekly Broadcast Window Leaderboard with 52.6K Tweets in the Broadcast, and 21.7M impressions.

More so this week, House of Cards reached number eight on our Leaderboard with 20,291 Tweets from 17,951 Unique Authors, as the episode on Wednesday 31 May created 3.4M Impressions.

Underwood’s struggle to keep his presidency sparked high number of Social TV conversations for one more reason, which is British politics and Wednesday’s Leaders’ Debate. In response to May’s absence during the BBC debate, Twitter account of House of Cards posted “They respect you more when you show strength. Or when you show up” which was retweeted 11.1K times. The chatter was mostly focused on #bbcdebate, #ge2017 and #wherestheresa which were mentioned 705, 144 and 83 times respectively. The political conversations (both about American and British) around the Netflix series were created by vast majority of males who accounted for 72.6%.

The fifth season kicked off from a high place, contributing to 1.8% of all TV Buzz last Wednesday.

Source : Kantar Media

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