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UK Insights

How did Twitter react to the new series of The Apprentice?

Chloe Haynes

Twitter TV Analyst

TV 06.10.2017 / 07:00

charles-burns-apprentice-bbc

Stats from Kantar Media highlights the popularity of certain sets of eyewear

The Apprentice is back on telly screens across the UK, and it hasn’t escaped the notice of eagle-eyed Twitter users. Kantar Media recorded more than 70,000 Tweets about the program, with a significant percentage focusing on the glasses of one contestant.

Key Numbers

  • 70k Tweets about The Apprentice

Now in Series 13, The Apprentice is continuing with the format of a bunch of eager candidates, split into two teams with a business-focused task each week, competing for a £250,000 business investment from Lord Sugar. He will be ably assisted in his decision-making by Karen Brady and (new this series) Claude Littner.

The Kantar Social TV Ratings Social Analysis Tool (from Kantar Media) detected an increase in the emotions of ‘Anticipation’ and ‘Expectation’ before the show started – nearly half of all Tuesday’s Tweets about the show contained these emotions. Of course, the majority of Tweets took place during the episode itself on Wednesday… but what were fans mostly saying?

Find out more here.

Image: BBC

Source : Kantar Media

Editor's Notes

Kantar Media helps broadcasters, agencies and advertisers understand how audiences engage with TV programmes on Twitter and Facebook. They have developed the official industry metric, the Kantar Social TV Ratings (KSTR), in conjunction with Twitter and Facebook. 24/7 tracking from KSTR enables broadcasters to keep track of the conversations around their programmes and competing programmes, to help maximise audience engagement.

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