Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Bake Off back on UK television – and heating up Twitter

Chloe Haynes

Twitter TV Analyst

TV 30.08.2018 / 12:13

biscuits 5

The much loved baking show is back on channel 4, and already whipping up buzz online.

According to stats from Kantar Media’s Kantar Social TV Ratings, the Great British Bake Off 2018 series started with a reasonable amount of interest, with 59,598 Tweets referencing the show across Tuesday and 39,957 during the broadcast window, from 19:30 to 21:43. Those Tweets came from 32,628 unique authors, gathering 31.3m impressions for their GBBO themed messages of support (or otherwise).

In week one, Biscuit Week, the contestants were tasked with creating a batch of flavoured biscuits, wagon wheels from a vague recipe, and a biscuit ‘selfie’ of their own design – a picture of themselves in front of a memorable place, all fashioned from biscuits. The most mentioned handle was @BritishBakeOff, with 7,205 Tweets, while Paul Hollywood was the most mentioned host/judge, appearing in 2,929 Tweets.

Most people were using the hashtag #GBBO (36,450) while #BiscuitWeek saw 425 Tweets and #GreatBritishBakeOff 730.

Terry was the most discussed contestant, featuring in 3,017 Tweets –22.9% of these posts contained pictures, and 17% contained GIFS. Most of this activity occurred after he presented his amazing 3D biscuit portrait, and in doing so saved himself from going home.

 

Source : Kantar Media

Latest Stories

An overall Conservative majority in Parliament is the most likely outcome, according to Kantar polling.

UK shoppers have been delaying their Christmas preparations and are waiting to stock up on festive supplies.

Consumers crave joy and magic, as campaigns which capture the Christmas spirit outperform those telling ‘real’ stories.

We speak to strategist and author Michael Fanuele about the ingredients of inspiration.

Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers.

Related Content