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UK Insights

Doctor Who discussed in over 100,000 Tweets on Sunday

Chloe Haynes

Twitter TV Analyst

TV 08.10.2018 / 11:00

tardis-dr-who

As the new series hits the UK’s televisions, Twitter users posted their thoughts in huge numbers throughout the day.

The anticipation to see Jodie Whittaker’s Doctor in action has been undeniable. This has been particularly clear on Twitter: with more Tweets than any other show over the past week, Doctor Who has been discussed in 168.7K Tweets since Monday. 101.2K of these were posted on Sunday, meaning that Tweets about Doctor Who contributed 30.9% of all TV-related Twitter activity here.

Over 750 Verified accounts took to Twitter to respond to the episode, helping the total Unique Author count to surpass 53.9K. Tweets mentioning the show reached 27.5M people and garnered a total of 241.8K Likes.

Sunday top three hashtags

  • #DoctorWho – 15.1K
  • #JodieWhittaker – 4.0K
  • #BBCDoctorWho – 3.0K

During the Broadcast Window (that’s the half hour before the episode, the duration of the episode, plus the 30 mins after the episode), 28.9K Tweets were posted, from nearly 18,000 unique authors. 38.1% of all Tweets posted about Doctor Who were positive. In fact, almost a quarter of Twitter activity that occurred while the episode aired solely expressed ‘Admiration’.

The peak minute occurred right at the beginning of the episode, with viewers checking in online to express their excitement about the upcoming episode.

The second largest bubble of Twitter activity happened after the episode, with 9.7K Tweets posted in the half hour following the credits. ‘Jodie’ was mentioned in 24.3% of these, and her hashtag (#JodieWhittaker) in 7.5%.

Make sure to keep an eye on our Kantar Social TV Ratings leaderboard to see how Doctor Who fares as the series continues...

Source : Kantar Media

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