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UK Insights

Twitter goes wild for the 2018 BRIT Awards

Chloe Haynes

Twitter TV Analyst

TV 23.02.2018 / 16:00

brit-awards-2018

Kantar Media found that the 2018 BRITs engaged Twitter more successfully than any other broadcast so far this year.

The BRIT awards is at the top of Kantar Media’s Broadcast Leaderboard for 2018 so far, with more than 229,000 Tweets posted by 94,300 Unique Authors between 19:30 and 22:50 on Wednesday evening. The engagement rate also reached an impressive 10.3 Tweeters per 1,000 viewers too – the highest rate of any monitored broadcast since some of the dramatic Christmas Specials in December.

It was Kendrick Lamar’s performance that Tweeters couldn’t stop talking about. He instigated the peak minute of activity during the show, with over 4,600 Tweets received within 60 seconds, and 26.5% of posts displaying audience criticism of the decision to censor the majority of the song.

Stormzy’s triumph (as Male Artist of the Year) marked the second biggest minute of activity around the BRITs, with 1900 Tweets posted at 20:32. Attention around Liam Gallagher’s guest performance and tribute to Manchester fell just shy of the buzz around Stormzy, sparking 1800 Tweets. 

Most Direct Mentions

Stormzy

8.9K Mentions

Harry Styles

7.2K Mentions

LittleMix

6.1K Mentions

As well as having the most mentioned handle, Stormzy was referenced more than anyone else, appearing in 23,800 Tweets. While they got plenty of Direct Mentions, Harry Styles and Little Mix were overtaken by Kendrick Lamar and Liam Gallagher when looking at wider mentions – Kendrick featured in 10,000 Tweets, and Liam in 8200.

The BRITs appears to have left Tweeters satisfied, as 30.6% of Tweets contained purely Positive Sentiment, with Admiration detected in 74,600 Tweets. This suggests that appreciation and praise can be just as important as drama and debate when it comes to inspiring online engagement about TV.

Read more on the Kantar Media blog. 

Source : Kantar Media

Editor's Notes

Image: brits.co.uk

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