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UK Insights
Virtual and augmented reality in retail

What do VR and AR offer in terms of enhancing the customer shopping experience?

virtual-reality
A is for awesome adverts: Amazon, Argos and Aldi produce most impactful Christmas ads

2017’s most effective ads combine great storytelling that connects emotionally, with relevant and motivating messaging, says Kantar Millward Brown.

aldi-advert
Two thirds of UK consumers say ads are more intrusive than three years ago

Kantar Millward Brown’s 2018 AdReaction study finds that three quarters also find multimedia campaigns unmemorable.

Piccadilly-Advert
Vodafone tops the first BrandZ Top 50 Most Valuable UK Brands

Study highlights ‘innovation gap’ that provides growth opportunities for UK corporations and disruptive start-ups

BrandZ-Region-2017_Twitter_Timeline_1024x512
Vast majority of Brits don’t want ‘No deal’ in Brexit negotiations

A Kantar Public view on Brexit

europe
'Fake news' reinforces trust in mainstream news brands

Our ‘Trust in News’ survey shows that mainstream news still has a good reputation but ‘fake news’ has hit the reputation of social media sources.

news

Luke Taylor is Head of Social and Political Attitudes at Kantar Public.

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Fraser McKevitt, Head of Retail and Consumer Insight at Kantar Worldpanel, is an expert in ever ch…

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Jane Ostler joined Kantar Millward Brown in 2015 as Managing Director of Media, Digital and BrandZ,…

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Latest Stories

Kantar Millward Brown’s 2018 AdReaction study finds that three quarters also find multimedia campaigns unmemorable.

What do VR and AR offer in terms of enhancing the customer shopping experience?

Countries whose rating of China increased the most were all developed countries; awareness of the Belt and Road Initiative rose significantly from three years ago; Chinese food and high-speed railway are most mentioned cultural and high-tech elements.

According to the latest smartphone OS data from Kantar Worldpanel ComTech, Apple achieved its highest share in more than three years in the month of November.

Kantar Worldpanel data on grocery market share in the UK for the 12 weeks to December 31 2017.