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UK Insights
A is for awesome adverts: Amazon, Argos and Aldi produce most impactful Christmas ads

2017’s most effective ads combine great storytelling that connects emotionally, with relevant and motivating messaging, says Kantar Millward Brown.

aldi-advert
Information is Beautiful Awards: Winners 2017

The Awards, a collaboration between Kantar and data journalist David McCandless, were announced tonight in London.

Gerrymandering a nation divided
Vast majority of Brits don’t want ‘No deal’ in Brexit negotiations

A Kantar Public view on Brexit

europe
'Fake news' reinforces trust in mainstream news brands

Our ‘Trust in News’ survey shows that mainstream news still has a good reputation but ‘fake news’ has hit the reputation of social media sources.

news
Men and women have different gut reactions to financial advertising

Instinctive impressions to everyday banking adverts are less positive amongst women, finds Kantar Millward Brown.

Barclays   Digital Safety   TV ad   YouTube
Vodafone tops the first BrandZ Top 50 Most Valuable UK Brands

Study highlights ‘innovation gap’ that provides growth opportunities for UK corporations and disruptive start-ups

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Luke Taylor is Head of Social and Political Attitudes at Kantar Public.

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Fraser McKevitt, Head of Retail and Consumer Insight at Kantar Worldpanel, is an expert in ever ch…

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Jane Ostler joined Kantar Millward Brown in 2015 as Managing Director of Media, Digital and BrandZ,…

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Latest Stories

The latest grocery market share figures from Kantar Worldpanel show supermarket sales increased in value by 3.1% year on year.

Research by Kantar shows that 37% of British adults consider their diets to be very healthy. Are they right?

Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.

2017’s most effective ads combine great storytelling that connects emotionally, with relevant and motivating messaging, says Kantar Millward Brown.

The latest smartphone OS data from Kantar Worldpanel ComTech reveals that iOS share fell in key markets