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UK Insights
Tesco and Morrisons fastest-growing supermarkets of UK big four

Kantar Worldpanel’s latest grocery market share figures show both enjoyed sales growth of 2.7%, while chilled ready meals soared in popularity.

Gucci is the most valuable Italian brand in new BrandZ ranking

Luxury dominates inaugural BrandZ Top 30 Most Valuable Italian Brands ranking, accounting for 34% of total Brand Value at $28.9 billion.

The role of the marketer when buying decisions are delegated to algorithms

Practitioners will need to jolt consumers into taking notice – and brand activism might just trump AI.

Vodafone tops the first BrandZ Top 50 Most Valuable UK Brands

Study highlights ‘innovation gap’ that provides growth opportunities for UK corporations and disruptive start-ups

5 areas where improv can help marketers

How can improvised comedy help marketing departments be more creative, innovative, successful and fun, and work better together?

Affordable housing a top priority for the British public

Homelessness and increasing the number of social homes also seen as important issues for the government to address.


Luke Taylor is Head of Social and Political Attitudes at Kantar Public.

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Fraser McKevitt, Head of Retail and Consumer Insight at Kantar Worldpanel, is an expert in ever ch…

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Jane Ostler leads the UK team’s work on media and digital effectiveness evaluation with publishers,…

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1.5m more UK adults are drinking gin than 4 years ago. So what’s happened?