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UK Insights
The real women in Artificial Intelligence

As adoption of digital assistants grows, Kantar assesses how women feel about AI – and the role their voices play in this ecosystem.

women-AI
LOL! The importance of humour in advertising

As part of our #WhatWomenWant? Initiative, we look at where advertisers could improve their tactics to engage women better – and find that a good laugh could help.

laughing lady
Kantar launches #WhatWomenWant? campaign

Visit the exhibition in London, celebrating the best of the last 100 years of marketing to women.

what women want
How healthy are women in the UK?

How do UK women compare with men, and with their global counterparts, when it comes to mental and physical health and wellbeing?

older women healthy
Move over Millennials. Centennials are the new economic powerhouse.

Failing to connect with the values, beliefs and expectations of Centennials will pose a significant challenge to future brand growth, according to a new report from Kantar.

centennial
How women in the UK are shaping their future

They’re taking the lead and transforming society. Are brands ready for them?

woman-glasses-gold-IWD

Luke Taylor is Head of Social and Political Attitudes at Kantar Public.

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Fraser McKevitt, Head of Retail and Consumer Insight at Kantar Worldpanel, is an expert in ever ch…

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Jane is Global Head of Media, Insights Division at Kantar. In this role, which covers Kantar Millwa…

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Latest Stories

Industry experts discuss the relevance of marketing to the boardroom, recorded live at the Future of Marketing symposium at Saïd Business School.

This week brings Thanksgiving, Black Friday, the launch of #WhatWomenWant? and the Royal Variety Performance.

As adoption of digital assistants grows, Kantar assesses how women feel about AI – and the role their voices play in this ecosystem.

November's Brexit Barometer from Kantar Public shows how the UK is currently feeling about leaving the EU.

The latest grocery market share figures from Kantar Worldpanel show shoppers have made an additional 14 million trips to Aldi and Lidl compared with last year.