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UK Insights
Apple OS share drops in UK despite iPhone X release

The latest smartphone OS data from Kantar Worldpanel ComTech shows more growth for Android

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6 interesting facts about Chinese brands and consumers

As Chinese New Year celebrations are underway, we take a look at our insights around Chinese shopping habits, Chinese brand-building and perceptions from across the world.

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Two thirds of UK consumers say ads are more intrusive than three years ago

Kantar Millward Brown’s 2018 AdReaction study finds that three quarters also find multimedia campaigns unmemorable.

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Vodafone tops the first BrandZ Top 50 Most Valuable UK Brands

Study highlights ‘innovation gap’ that provides growth opportunities for UK corporations and disruptive start-ups

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British public still unconvinced on post-Brexit Britain

More than half of British adults think the government is doing a poor job in Brexit negotiations

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'Fake news' reinforces trust in mainstream news brands

Our ‘Trust in News’ survey shows that mainstream news still has a good reputation but ‘fake news’ has hit the reputation of social media sources.

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Luke Taylor is Head of Social and Political Attitudes at Kantar Public.

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Fraser McKevitt, Head of Retail and Consumer Insight at Kantar Worldpanel, is an expert in ever ch…

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Jane Ostler joined Kantar Millward Brown in 2015 as Managing Director of Media, Digital and BrandZ,…

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Latest Stories

More than half of British adults think the government is doing a poor job in Brexit negotiations

Read a preview of the week ahead, and a review of the previous week, from our global forward planning services.

As Chinese New Year celebrations are underway, we take a look at our insights around Chinese shopping habits, Chinese brand-building and perceptions from across the world.

Aside from buying a card and a meal deal, what do the stats say about our capacity for romance?

Learn how we ensure that our polling predictions are as accurate as possible.